White Paper: Retail Insights & Shopper Sentiment for 2024
Comprehensive report, a survey of 750+ Australian adults, that reveals customers’ shopping preferences and habits, and shares actionable insights for retailers in 2024.
Online shopping has inevitably reshaped the retail landscape. But our latest findings reveal that in-store shopping still remains a compelling force in the market.
76% of Australians shop in-store at least once a month.
With this report, you’ll be able to understand how to optimise your physical store to attract more customer and sales by:
- Identifying your precise customer base – age, gender, income bracket
- Discerning shopping behaviour & preferences – specific expectations, desires, and the overall shopping process
- Understanding decision-making factors – what influences their choices?
- Discovering conditions for increased sales – what encourages more purchases and return visits?
Almost 1 in 2 of the surveyed shoppers research online but buy in-store
Close to half of the customers surveyed (45%) research an item online but then proceed to buy it in a physical store. In contrast, only 17% frequently do the opposite i.e. shop in-store and purchase online.
Over 2 in 5 shoppers shared they will only visit a physical store if they can first check if the product is available online
42% of surveyed shoppers indicated that their decision to shop in-store is dependent on whether they are able to check the products’ availability online, prior to their in-store visit.
More than 1 in 2 of the surveyed shoppers expect free returns from physical stores
53% of consumers expect free returns during their in-store shopping experience, with a higher prevalence among females (59%) compared to males (46%). Furthermore, an inflexible return policy is a deterrent for 37% of respondents when considering in-store shopping.
