Dresden opened five new stores in 18 months
The Dresden team founded their business after becoming frustrated with the eyeglasses shopping experience in Australia. Instead of buying so-so frames at sky-high prices and feeling dissatisfied, they wanted to be able to purchase functional, dependable, fun eyewear with a reasonable price tag.
So that’s exactly what Dresden created: an eyewear business dedicated to affordably priced, sustainably made, dependably fashioned glasses.
Business type:
Eyewear
Customer since:
2021
Locations:
Multi-store, Australia
Dresden + Lightspeed
Although Dresden started in Australia, they always planned on expanding across the world. Their desire to expand across the globe necessitated a point of sale platform capable of scaling quickly and easily without compromising the functioning of the business. That’s when they found Lightspeed.
“Lightspeed allows us to quickly and easily set up new shops, even those we’re planning overseas – like New Zealand and Canada. We simply duplicate our products and services and adjust prices, taxes, and invoice setup,” Isaac Sheer, Chief Integrator at Dresden.
At a glance
With Lightspeed, Dresden can now:
- Quickly and easily open new locations and grow the business
- Sell worldwide with adjustable currency and tax rates
- Manage all inventory across its physical, on-the-road, and e-commerce stores
- Remotely handle tasks such as product setup, inventory, and reporting
Effortless expansion with Lightspeed
“Lightspeed allows us to quickly and easily set up new shops, even those we’re planning overseas."
Dresden uses Lightspeed to efficiently manage inventory across its physical stores, on-the-road mobile shop, and e-commerce platform. Lightspeed’s scalability made it the perfect choice as Dresden rapidly expanded, opening five stores in just 18 months.
Issac shares: “Lightspeed’s functionalities have allowed us to open five shops in 18 months. Installation time for the system has only taken a few hours for each new location. Wunderbar!”
Global reach with currency and tax flexibility
“Lightspeed's ability to support multi-currency and multi-tax made it a no-brainer for a startup looking to take the world by storm."
Dresden's ambition to provide quality eyewear worldwide required a point of sale platform that could handle multiple currencies and tax systems. Lightspeed’s adaptability gave Dresden the confidence to expand internationally, shipping to Canada, Hong Kong, Germany, New Zealand, the UK, and the US.
Mobile shop on the go
"We have a mobile shop, for which Lightspeed has been invaluable."
Dresden operates a unique "workshop on wheels" with a mobile shop that travels to remote areas and festivals. Lightspeed’s portability and ease of use allowed them to set up and operate this on-the-road shop seamlessly.
Efficient inventory management
“We also access Lightspeed remotely for things such as product setup, inventory, and reporting.”
Dresden relies on Lightspeed to manage inventory across its diverse retail channels – physical, on-the-road, and e-commerce stores, The system's capabilities eliminate manual inventory tasks, freeing up time for the team to focus on delivering quality eyewear and eye healthcare.
