Sales & Marketing

Reviews are never front of mind until we’re alerted of a negative one, and customers seldom feel compelled to write a review until...

Sales per square foot is one of the best financial metrics you can use for gauging the performance of your brick-and-mortar stores....

Congratulations, you are now the proud owner of an online business! So what comes next?With so many marketing tools and resources available,...

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....

While having top-notch visual merchandising and eye-catching window displays attracts potential customers to your store in the first...

Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail...

TikTok is a social media app that allows users to create and share short videos with others on the app. Since the platform has been...

As a business owner, you know the importance of using social media to promote your products or services. Instagram is the perfect place...

Facebook has over 2.9 billion monthly active users, making it one of the most popular social media platforms in the world. With such...

What comes to mind when you think of “marketing automation”? Expensive? Complicated? Inaccessible? “Yeah… not for me”?...

Converting first-time customers into regulars is all about making a great first impression and building long-lasting, profitable customer...

If you’re reading this, then you’re likely: not meeting your retail sales targets; or meeting your targets but want to find ways...

It’s always important to optimize your store for a better experience and more conversions. Staying stagnant is the quickest way to...

Hospitality staff will know the pain of asking customers to spare a few minutes to sign-up while the line of hungry customers just...

According to a study in the Journal of Interactive Marketing, there are two types of reviews: Utilitarian – a functional critique...

Online food delivery is by no means a new or revolutionary concept in the hospitality industry. Even before the pandemic, many restaurants...

Promotions are almost always part of a retailer’s sales and marketing mix, and for good reason — they can drive sales and help...

Successful email campaigns are not a competition of the flashiest design or the biggest budget. The best emails are well-considered,...

Did you know that around 80% of a business’s profits come from 20% of its customers? This is a phenomenon called the Pareto principle,...

Standing out from the crowd can be challenging in today’s digital world. That’s why it’s so crucial for hospitality businesses...

Mother’s Day is just around the corner, and it’s set to be one of the busiest days of the year for most hospitality venues. According...