Lightspeed’s media features in November 2023 showcase the transformative impact on customer service at the GWS GIANTS and its advocacy for a unified approach to retail technology, as emphasised by Andrew Fraser.
Additionally, Lightspeed’s research on Australian shopping habits during peak season and its collaboration with David Jones to digitise its merchandising process highlight its commitment to enhancing customer experiences and driving digital transformation in retail.
The Game-Changer: Redefining Retail at GWS GIANTS
Lightspeed played a transformative role in enhancing customer service and fan experience at the GWS GIANTS.
By implementing Lightspeed’s unified Point of Sale (POS) and Payments platform, the GIANTS significantly improved payment processing efficiency, streamlined inventory management, gained valuable insights through advanced reporting, and empowered their workforce to take ownership of retail operations, ultimately driving growth and fostering customer loyalty.
Lightspeed’s Insights: Retailers Must Adapt for Peak Season Success Amid Economic Pressures
Lightspeed’s 2024 Retail Insights and Shopper Sentiment research underscores the necessity for Australian retailers to employ omnichannel marketing strategies to navigate economic challenges and meet evolving consumer needs.
By integrating tools like Podium and Mailchimp, Lightspeed enables retailers to deliver personalised experiences and boost ROI, crucial for thriving during peak season and beyond.
Peak Season Strategies: Understanding Shopper Behavior in 2024
Lightspeed’s research, as outlined by Lightspeed APAC’s Managing Director Andrew Fraser, sheds light on the evolving shopping habits of Australians during peak season, emphasising the importance of understanding customer demographics and preferences.
With a significant portion of consumers still valuing in-store experiences and local businesses, retailers must adopt omnichannel strategies, prioritise transparency in pricing, and leverage loyalty programs to enhance customer satisfaction and drive sales.
NuORDER and David Jones: A New Era of Digital Merchandising
David Jones teams up with NuORDER by Lightspeed to revolutionise its merchandising process, initiating a digital transformation aligned with its Vision 2025+ initiative.
By leveraging NuORDER Assortments technology, the department store aims to streamline operations, enhance collaboration with brands, and deliver premium omnichannel shopping experiences both online and in physical stores.
This partnership underscores David Jones’ commitment to embracing digital-first approaches and elevating customer satisfaction through innovative solutions.
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