May 2024’s media features explore the strategies Australian retailers are employing to compete with global giants like Amazon and Shein in 2024.
Andrew Fraser also highlights the crucial role of local connections and community support in fostering customer loyalty, emphasising personalised service, local products, and shared values as key drivers for differentiation and sustainable growth in today’s competitive marketplace.
Competing with Giants: Strategies for Australian Retailers in 2024
Andrew Fraser underscores the challenges and opportunities facing Australian retailers amidst intense global competition.
Highlighting the advantages of local connections and community support, Lightspeed’s research reveals that personalised service, local products, and shared values are pivotal in fostering customer loyalty and differentiation from online giants like Amazon and Shein, positioning local retailers for sustainable growth in a competitive marketplace.
From Clicks to Bricks: Lightspeed’s Vision for Integrated Retail
Andrew Fraser explains that eCommerce is not replacing bricks-and-mortar retail but rather enhancing it.
According to Lightspeed’s research, a unified approach that integrates online and in-store experiences is essential for modern retail success, as consumers continue to value the tactile and personalised experiences that physical stores offer while using online channels for research and convenience.
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