June 2024’s Lightspeed media mentions focus on how Australians are shifting their spending from weekday cafe breakfasts to weekend brunches due to hybrid work and high living costs.
Lightspeed’s data indicates a rise in off-peak orders, with venues adapting by offering happy hours and early bird specials to attract value-seeking customers.
Australians Shift Spending to Weekend Brunches Amid Cost Pressures
Australians are increasingly skipping weekday cafe breakfasts and pre-work coffee in favour of weekend brunches, influenced by the rise of hybrid work and high living costs.
Data from Lightspeed shows an increase in orders during off-peak times, with venues adapting by offering happy hours and early bird specials to attract customers looking for better value.
Maximising ROI: Lightspeed’s Guide to Multichannel Marketing Success
Lightspeed emphasises the importance of multichannel marketing for retailers to navigate economic uncertainty and intense competition by engaging customers across various platforms.
By integrating with tools like Podium and Mailchimp, Lightspeed helps retailers deliver personalised experiences, boost brand visibility, and improve ROI through data-driven strategies.
Lightspeed: Navigating Hospitality Challenges with Sustainability and Smart Promotions
Lightspeed’s Managing Director, Andrew Fraser, highlights the challenges faced by hospitality venues due to inflation and rising operational costs.
Lightspeed’s 2024 report shows that by focusing on sustainability and strategic promotions, venues can attract value-conscious customers and thrive despite economic pressures.
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