In December, Lightspeed’s observations during the Black Friday/Cyber Monday sales event highlighted a significant uptick in customer engagement and transactions for Australian retailers, while Managing Director APAC, Andrew Fraser, underscored the pivotal role of omnichannel commerce and understanding consumer preferences amidst some uncertain economic terrain in 2024.
Lightspeed Reports Record Sales for Retailers During Black Friday
Lightspeed observed a significant surge in customers and transactions for retailers during the Black Friday/Cyber Monday weekend in Australia.
Managing director Andrew Fraser emphasised the importance of omnichannel commerce and understanding consumer preferences to maximise sales opportunities during peak seasons.
2024 Business Outlook: Insights from Retail Industry Experts
Andrew Fraser, Managing Director APAC at Lightspeed, acknowledges the uncertainty facing small businesses in 2024 due to economic instability but emphasises their resilience and innovation.
He stresses the importance of understanding customer behaviours, refining sales strategies, and building relationships to seize opportunities amidst challenges.
Small Retail Success: Key Shopper Trends and Strategies
Managing Director for APAC, Andrew Fraser, discusses how Lightspeed’s 2024 Retail Insights and Shopper Sentiment research highlights Australian consumers’ continued engagement in physical store shopping alongside online research.
Small retailers are advised to adopt omnichannel strategies, understand their target audience, and emphasise local connections to navigate economic uncertainties and meet evolving customer needs effectively.
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