We recently introduced our Lightspeed Speaker Series! From July 17th – August 25th, we hosted a series of six Facebook Live videos...
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eCommerce
It has long been understood that the customer is at the core of any business, especially retail. Without customers, there is nothing....
“If you’re not on social media, you don’t exist!”—overheard from a millennial. Though we wouldn’t go that far, there’s...
Canada’s 150th year of confederation and Montreal’s 375th anniversary has me thinking: we have a lot to be thankful for, and in...
How does an independent fashion designer build and sustain a brand in the intensely competitive fashion industry? Ellie Lord spoke...
Sales & Marketing
Today, consumers spend a lot of time online comparing prices and reading reviews. As a result, the physical store seems to be losing...
Sales & Marketing
Over recent years, the number of available customer service tools has rapidly increased. Companies can now improve their customer communication...
On a residential street in Montreal’s Mile End, you’ll find one of the city’s most engaging creative spaces. A hub for local...
In planning your new eCommerce website, you’re likely comparing the usability, scalability, time-to-market and price of many different...
Just days to go until Christmas and you’ve still not bought all your presents? Rest assured that you’re not alone. Around 30% of...
Passion is what drives most business owners to start their own business. That was the case with Belfast’s The Drone Factory, built...
Sales & Marketing
Your online store is up and running, you’ve got a steady flow of visitors trickling in, but increasing the number of visits and conversions...
Black Friday is one of the busiest times of the year for retailers across North America, and also marks the beginning of the holiday...
There are many guidelines and how-to guides on how to succeed in email marketing. Unfortunately, these sources don’t always provide...
Managing a store inventory can be testing at the best of times. How do you know what and how much to order? How do you keep track of...
Clothes , household goods, and electrical appliances. These are the three main categories of online retailing, the ones most commonly...
If you’ve been relying on email and other traditional marketing methods to do outreach to your eCommerce customers, you will be interested...
Every holiday season, the numbers speak for themselves: online shopping is increasingly popular with both millennials and their parents....
Sales & Marketing
Gone are the days when Black Friday used to be an annual in-store shopping event, and Cyber Monday was the day online retailers would...
Many retailers feel comfortable in the world of brick-and-mortar; it’s the traditional retailing medium most familiar to all of us....
Customers visiting your online store are looking for product information. Your ability to provide this information may mean the difference...