Over $465 billion is spent during the holidays. But if you want to get a nice slice of that pie, you need to develop a marketing campaign...
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eCommerce
Search engine optimization (SEO) and social media marketing (SMM) may seem like distant terms to a layman. One term talks about...
Our partner, Crivex, has been designing themes and apps for Lightspeed eCommerce since 2014. Their newest theme on the block is the...
What do you need to do to grow your audience?You might invest in Google and Facebook ads with the hopes that they will attract people....
Do you know how much money your inventory is making for your shop? To answer that question, you’re going to need to crunch some numbers....
At Lightspeed, as we continuously work toward improving our products, some questions always remain top of mind. What should we focus...
Sales & Marketing
As you likely know by now, having an eCommerce website is not just a “nice to have” for brick-and-mortar retailers – it has become...
Cryptojacking is fast becoming the favoured cash cow of online criminals. Bad actors can generate huge sums by infecting eCommerce...
Staying ahead of the competition can be difficult in today’s online world. Search Engine Optimization (SEO) continues to play a pivotal...
As one of the oldest Lightspeed partners, Dyvelopment is a real pioneer in Lightspeed themes and apps. All this expertise and the latest...
Nowadays, the majority of consumers research and shop for products and services online. With the trend moving towards increasingly...
Sales & Marketing
Content is an underrated and yet crucial part of any eCommerce website. If you’re going to create content, it’s important that...
Customer Experience
This article dives into the different ways in which webshop owners can leverage online feedback to reduce customer churn, including...
When we think of clean web store designs, we think of easy to read content, pages that tell a story while remaining open and minimalistic....
Having an online store that’s fully integrated with your brick-and-mortar location isn’t just “good to have” for the modern...
With over 800 million active Instagram users, it’s no wonder expressions like “Insta-famous” and “Insta-worthy” have made...
As an independent retailer, you’ve probably jumped on the social advertising bandwagon a long time ago (and if you haven’t, here...
Now that your store has launched and is open for business, you’re probably thinking of the next step: growing your sales. Chances...
Technology
Apple CEO, Tim Cook, is calling the iPhone X “the future of the smartphone”. Based on the exhaustive feature list, Apple’s latest...
Profit isn’t opinion, Cash is a fact. As a takeover platform, we often get asked the question, ‘how much is my webshop worth?’....
At Lightspeed, we want it to be easy to sell internationally so we have developed a few quick ways for you to setup your shop in multiple...