Graeme Alexander

I’ve written about customers before.About how I never really warmed to most of mine, and about how I know that we need them more...

Depending on where you live, there are four seasons in a year (shoutout Arctic Circle for bucking that trend). These seasons can be...

Ah, Anzac Day.The Easter long weekend’s antipodean cousin — a day of solemn remembrance, day-drinking and unregulated gambling.And...

Hospitality marketing can be a mysterious old beast. To some, it seems as though they have long since tamed such a beast and the promotion...

Customer loyalty is something every business owner strives to achieve, and it can be a tricky thing to gain. For some, it comes easily...

All up, I owned my own cafe for just over four years before I sold it.When I opened it with my wife it was the culmination of our dream...

If there’s anything I’ve learned from my years spent in this wonderful country, it’s this: Australians love a public holiday.And...

Last time out I touched on the little judgments that go through your barista’s head when you order your coffee—those involuntary...

What does your coffee order say about you?If your headspace is anything like mine, this will be a question that you’ve asked yourself...

Let me ask you a question: if you had a time machine, what would you go back and change?I know what I’d do. I’d go back and make...

The past year has seen a dramatic shift in how the hospitality industry operates. Some changes were small, not altering the day-to-day...

COGS can be a funny old thing.Especially in recent times, one week they’re relatively low cost, almost reasonable. The next they’re...

I’ll be honest with you; I don’t like social media.Let me rephrase that. I don’t like parts of social media. Okay, let me have...

Ah, the age old question asked by (almost exclusively) the recently arrived to our shores, unfamiliar with the lingo. We’ll tell...

There was a moment I remember quite vividly when I first opened the doors to my own place. It was after a busy shift and I was enjoying...

The Australian hospitality industry is struggling. There’s no ignoring this.With the rules in a constant state of flux, and a seemingly...

Let me begin by saying that I have always been fond of meat.This could be lazily linked to our primal instincts harking back to our...

Good morning/afternoon/evening/dead of night/none of the above (delete as applicable).It’s still December, and as people like to...

Today, I’m going to take you on a journey.And like most journeys, there will be ups, and there will be downs.There will be laughter,...

Ah, the holiday period. Such an unpredictable, mixed bag of a season, but one with the potential to make or break your bank balance.And...

It’s December already.And whilst I could pretend to be shocked (December? Already? Where did that come from? Etc.), that would be...